Counterfeiters plague Adwords PPC. They seem to love that advertising service. Google is intent on both removing all offenders and creating reassurance in the business community. In the past six months alone, Google deleted 50,000 accounts that were selling counterfeit products. This is bad for business with legitimate sellers in are forced to contend with the fake or illegitimate products.
The search giant recently announced a new protocol for dealing with counterfeiters.
- Investigate new complaints from legitimate brand owners within 24 hours
- Increase reviews of AdWords creative in order to find more violators
- Launched a new help page for reporting issues with counterfeits
This new review and identification process will also help the search giant create new (and maybe automated) ways of dealing with counterfeits within their PPC system. Google has invested approx. $60 million in anti-counterfeit measures in 2010. Currently the company relies on it's own detection systems for removing the majority of offenders--rather than from outside reporting.