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Hotmail combats “grey mail”

Monday, November 7th, 2011

Microsoft has declared war on "grey mail."

Grey mail is that legitimate email that you receive but you don't really want. Hotmail has introduced a set of tools to help weed out your inbox full of this unwanted garbage.

Beautiful infographic by Microsoft to illustrate the concept:

Microsoft's new email tools - info graphic

Counterfeiters plague PPC; Google tries clean house

Wednesday, March 16th, 2011

Counterfeiters plague Adwords PPC. They seem to love that advertising service. Google is intent on both removing all offenders and creating reassurance in the business community. In the past six months alone, Google deleted 50,000 accounts that were selling counterfeit products. This is bad for business with legitimate sellers in are forced to contend with the fake or illegitimate products.

The search giant recently announced a new protocol for dealing with counterfeiters.

  1. Investigate new complaints from legitimate brand owners within 24 hours
  2. Increase  reviews of AdWords creative in order to find more violators
  3. Launched a new help page for reporting issues with counterfeits

This new review and identification process will also help the search giant create new (and maybe automated) ways of dealing with counterfeits within their PPC system.  Google has invested approx. $60 million in anti-counterfeit measures in 2010. Currently the company relies on it's own detection systems for removing the majority of offenders--rather than from outside reporting.

Top Web Display Advertisers For Q1 2010

Thursday, May 13th, 2010

Facebook became the top web display advertiser for the first quarter of 2010 according to ComScore.

The top website display advertisers for Q1 2010 are:

  1. Facebook, 176.3 billion display ads
  2. Yahoo, 176.3 billion display ads
  3. Microsoft, 60.2 billion display ads

These numbers do not include advertisements displayed on third-party web sites through their networks.